Stay at Home – Awareness Campaign for COVID-19

Campaign Overview:

The "Stay Home" awareness campaign was launched during the pandemic that swept the world, resulting in the cessation of various aspects of life globally. It aimed to raise community awareness about the virus through educational activities focused on preventive measures and advocating for the importance of vaccination and social distancing to prevent the spread of the disease.

Targeted Audience

The campaign targeted approximately 200,000 beneficiaries from various regions of the country through meetings and activities across social media platforms.

Campaign Outputs

The campaign focused on various activities related to raising public awareness about the importance of social distancing and receiving approved vaccines. It included interactive sessions with influencers, activists, and decision-makers to shed light on these issues, collaborating with more than 10 local influencers in this context. Additionally, the activities featured recorded discussions with doctors and specialists to provide medical advice and raise awareness about the Coronavirus, resulting in the production of over 40 visual media products on this topic. Competitions were organized for teenagers to promote the importance of social distancing and the necessity of vaccination.

Furthermore, the campaign included a series of radio episodes hosting various official entities and experts in health and epidemiology. To enhance communication and knowledge exchange, workshops were conducted on social media platforms in collaboration with related authorities, including doctors and representatives from the World Health Organization.